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Our Story

It started in 2021 with us, Tom and Harry, questioning the ubiquity of alcohol consumption, especially in the wake of the pandemic. We didn’t know it at the time but we were each taking several months off alcohol. After realising our mutual explorations into sober curiosity, we discovered that kombucha was filling the gap left behind by booze. It catalyzed an adventure in discovering new varieties, brands and flavours. We also each had started brewing booch at home, not because we were drawn to its purported health benefits, but because we found the flavour complexities combined with low sugar properties elevated it above soft drinks. Unlike non-alcoholic beer, we felt fulfilled when drinking it and not as if we were missing out on something.

As a result of this period without alcohol, we were both feeling the benefits of increased energy, better sleep and sharper focus. We knew we weren’t giving up booze forever, but it led us to question how many of the incidental alcoholic drinks we’d had in our lives had been worth it, and whether we had resorted to them simply because the non-alcoholic alternatives were unhealthy or uninspiring.

We love Bristol’s creative vibrance having each lived there for several years working on startups we had each co-founded. Harry shared that one of his life’s ambitions was to raise £1m for charity. This led Tom to ponder whether this bold ambition could be achieved by embedding it into a company’s purpose from the outset.


Definition: support for an idea or cause.

Application: we are respectfully provocative and reserve the right to be politely pissed-off when we discover injustice, unfairness and inequality.

Definition: showing a willingness to take surprisingly bold risks.

Application: we live for big adventures while embracing the unknown, and we believe nobody is too big to stand up to.

Definition: the empathic understanding of a person’s feelings, accompanied by a desire to act.

Application: we are morally wired, courageous in helping those in need and we always give back more than we take.

Definition: the quality or character of a particular person or thing that distinguishes them from others of the same kind.

Application: we are proactively unconventional, constantly seeking to reinterpret the ordinary.

Definition: the pursuit and application of knowledge and understanding of the natural and social world.

Application: we are creatively curious and data driven, perpetually researching, testing and iterating.

Definition: the capacity for survival or for the continuation of a meaningful or purposeful existence.

Application: we vibrantly promote health in both body and mind.