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Compassionate capitalism with alcohol-alternative drinks

We believe current non-alcoholic and adult soft drinks are mostly lacking in personality, punch and purpose. Dry doesn’t have to be boring and alcohol-free doesn’t have to be awkward.

We're here to counter conventional drinking culture. Brewed at our carbon neutral fermentary in Bristol, our kombuchas are wrapped in bold artworks that explore societal trends. Adult softs for youthful minds.

Our Purpose - Counter Culture


We've unconventionally allocated 51% of our company to charitable causes we care about. Our ambition is to raise £1m+ for these initiatives. Come join the Counter Culture to see if we achieve our goal.


  • Non-alcoholic

  • Gluten free

  • Carbon Neutral

  • Natural ingredients

  • Vegan

Sustainable Brewing

We are a carbon-neutral business always pushing and exploring new ways to be as low impact on the environment as possible. Why? Because, in our opinion, it's the bare minimum every business should be doing.

Dry doesn't have to be boring