ART IS THE MOST PROLIFIC VEHICLE FOR SOCIETAL CHANGE

We started Counter Culture to shake things up, to challenge the ordinary and mundane. A call to question our day to day and nurture a culture of curiosity. 

That's why we have chosen to collaborate with our amazing artist and to wrap our booch in bold artworks that explore societal trends. With each piece, we want to challenge perceptions and inspire a sense of wonder, introspection and positive change.

Marta Zubieta

Specialising in illustration, graphic design and mural, Zubieta has been inspired by 90s cartoons, sci-fi, pop surrealist art and latin folklore to create her adult illustrations for forever teenagers.

Bringing vibrant colour to often bleak subjects, Zubieta explores millennial culture and its issues through pink tinted glasses, neon colours and dreamy characters. 

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